Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of shopping companies are turning to server-side monitoring as a means to improve their information collection procedures. While it requires much more technical knowledge than normal GTM and may introduce extra prices, it can lead to higher precision and even more reputable information


Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.

1. More accurate data
The standard approach of tracking conversions on a website, using pixels, is having difficulty with changing browser privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less exact than it must be.

Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's filled from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other security measures. This gives a lot more accurate information and a much more complete picture of customer journeys throughout networks.

Additionally, this type of monitoring allows organizations to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.

2. Much better control over data.
Server-side tracking permits services to collect and enhance data before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.

Traditional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking makes it possible for businesses to bypass these restrictions and give accurate, constant information that is less prone to disturbance.

This type of monitoring additionally allows services to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that new privacy plans such YouTube Ads performance tracking as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these changes.

3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and privacy. This is especially essential as various internet browsers and systems increasingly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.

In addition, server-side tracking enables you to capture individual data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy offenses.

A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's additionally made use of to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to collect data from users.

4. Easier to implement
Server-side monitoring is an information collection procedure that takes place on the web site's very own server, bypassing web browser limitations. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this technique is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also stays clear of the monitoring restrictions enforced by internet browsers and ad blockers.