Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of shopping companies are turning to server-side monitoring as a means to enhance their information collection processes. While it needs extra technical knowledge than regular GTM and might present additional costs, it can bring about greater accuracy and more reliable data


Pixel monitoring utilizes an item of code to sign up conversions on your web site. It's simple to establish and less susceptible to ad blockers.

1. A lot more precise data
The conventional technique of tracking conversions on a site, using pixels, is having problem with altering internet browser personal privacy policies. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other systems is much less exact than it must be.

Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's filled from your very own domain and treated as first-party code, suggesting it's much less likely to be influenced by advertisement blockers or other safety and security measures. This provides extra exact data and a more complete image of individual journeys throughout channels.

In addition, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store sees, which can be challenging for pixel-based tracking. This versatility provides online marketers more possession over the data they send, and makes it less complicated to abide by various information legislations. It's also a whole lot much less vulnerable to fraudulence, as it's harder for fraudulent stars to manipulate the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring allows services to collect and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising decisions.

Standard pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection disruptions and inaccurate results. Server-side monitoring enables companies to bypass these constraints and offer precise, regular data that is much less at risk to interference.

This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based tracking pixels to 7 email marketing ROI tracking days. This is a crucial reason that S2S is more reputable for organizations seeking to adapt to these modifications.

3. Much less vulnerable to fraud
Server-side tracking allows organizations to adjust data payloads before it gets to 3rd party endpoints, boosting safety and security and privacy. This is particularly vital as various browsers and platforms progressively alter just how they take care of cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that happened outside of your web site.

Furthermore, server-side monitoring allows you to record customer information straight on your own servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.

A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small item of code on your page to accumulate information from customers.

4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This indicates that data collected by the website/app is first sent to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it usually extra trustworthy. Because of this, it's less prone to information obstacles triggered by things like a broken link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the server. This permits you to have even more precise information and assists make sure compliance with privacy regulations such as GDPR. Moreover, it also avoids the monitoring restrictions imposed by browsers and advertisement blockers.